Practica is a qualitative market research group with offices in Chicago and New York. We began in 2002 when six of us, all experienced market research professionals, decided to create a partnership and virtual company that would allow us to do the work we love even better.

About Practica Group, LLC

We offer our clients:

A very broad and deep base of experience. Chances are excellent that we've worked — successfully — on issues such as those you face right now.
Great business thinking — to go along with great research skills… this helps us get to the issues that really matter to your business decisions. You'll get inspired — not "mechanical" — research from us.
A small group with "big" resources. We have a well-developed, worldwide network of partners, affiliates and vendors that we bring in on an as-needed basis. We also regularly work on projects as a team, as needed. So you get optimal resources and a good value every time.
We really do love what we do. We do a better job, and provide better value, as a result.