We call this a specialty because it's totally different from consumer work in many ways. From recruiting to interviewing to logistics, the challenges are different when talking with managers and executives.

Business-to-Business Executive Interviewing

When researching managers, directors, CFOs, CIOs, presidents and even CEOs, here's what we bring to the process:

  • Experience and a shared perspective. We've got real line business experience ourselves, and great business acumen. We've talked to thousands of executives over the years, covering dozens of market sectors — so we know how managers and executives see things, think and make decisions. And we've probably worked in a market pretty close to yours. You won't be paying to get us educated — we're already there, and we'll be productive from the first interview to the last.
  • Expert recruiting resources that know how to reach the right kind of person in the right way. You've got to get past the gatekeeper to recruit executives and managers, and our recruiting affiliates know how to handle these contacts appropriately.
  • Simple but highly effective methods to help in interviewing hard-to-reach audiences. These include telephone mini-groups and IDI’s with the ability for you to listen in and chat with us real time, digital recordings available to you right away, and the ability to post stimuli (concepts, positionings) etc. on our website for use in phone interviews. These approaches make telephone interviewing (often necessary for geographically fragmented or very high-level executive markets) a process you can participate in remotely.
  • Worldwide understanding. Our affiliates and partners around the world have similar levels of understanding that help them know the territory. For example, when and where in-office interviews will work and where phone interviews won't. And why (for example) cash incentives won't work in Hungary but "gifts" will.
  • Great manners. It might sound funny, but it's critical to approach higher level executives in the right way. This means using the right conversational style, language — and manners — to encourage them to be honest and open with their opinions. Executives want to have an interesting discussion with someone who understands and appreciates their point of view — we know how to talk with them in the right way, to make the interviewing process productive.