Practica's core team includes three anthropologists, a psychologist, and a marketing Ph.D. Building on our academic base, we have all been at this work for more than 15 years, gathering experience far and wide.
Our Experience
Deep expertise in a wide range of issues
Branding, buying behavior, cultural analysis, positioning, concept development, segmentation, advertising strategy development and testing, new products, shopper insights, channel management, corporate culture research, internal branding, post-merger recruiting and retention…and the list goes on.Specialties in many market sectors
- Consumer: packaged goods, durables, services. You name it, there's a good chance we've been there.
- Business: high level executives, technology, financial and other business services, industrial products.
- In the U.S. and around the world...