Rita Denny, PH. D.
Mike Donovan
Patricia Sunderland, PH. D.
Ed Bovich, PH. D.
Gigi Taylor, PH. D.
Sue Silaj

Welcome to Practica Group, LLC, a qualitative market research consultancy.

We are committed to offering you inspired, creative, thoughtful analyses — to find solutions to problems and to make the most of business opportunities.

We do this work because we love it.

 

We explore cultural assumptions. 
In repositioning milk we asked: Why isn’t a latte “milk”? What if we didn’t think of milk as cold, white, and in a tall glass?

For: MilkPEP

We find inspiration.
In positioning smart in the U.S. market, we found inspiration in apparent contradiction. In the US, smart owners might also be pickup truck owners… 

For: Perich Advertising + Design, Smart USA

We reveal what's important.
Just go ahead and laugh... Doing (not talking about doing) is what matters in New Zealand.

For: DraftFCB New Zealand
1
2
3

An essential guide written by partners Rita Denny and Patricia Sunderland.

Learn more.