Our founding group is multidisciplinary — anthropology, psychology and business Ph.D.s. The mix brings the best thinking to your projects.
Our Resources
We're a "virtual" company — with global resources that extend well beyond those we maintain in-house.
Ed Bovich | For over 20 years, Ed has applied his Marketing Ph.D. in advertising, product development, teaching, high tech, and market research. He specializes in business-to-business and high tech (worldwide), but also works in consumer markets. Favorite projects involve... (more).
George Hunt | A psychologist with ten years experience as an ad agency researcher/account planner and several years of acting training, George brings a creative perspective to his work. He has extensive expertise in advertising strategy, brand positioning and new product development... (more).
Rita Denny | Rita Denny is an anthropologist specializing in American consumer culture, focusing on culturally-based meanings of products and services in everyday life. She applies these findings to advertising positioning, new product and brand development and corporate... (more).
Patti Sunderland | Patti Sunderland, anthropologist, specializes in ethnographic research and cultural analysis. She has experience in a broad range of categories — from beer drinking to the meaning of gold. Projects which include video editing and international dimensions are... (more).
Mike Donovan | Mike Donovan is an anthropologist whose work includes branding, communications, new product development and corporate culture research. He regularly works in the fields of health, finance, automotive, alcoholic beverages and packaged goods, and occasionally in... (more).
Sue Silaj | Sue Silaj is the Administrative Manager for Practica Group. With 20 years in advertising and research, she knows the answers to most questions before they're ever asked... (more).