Each of us has deep experience in specialties including the following:
- Technology markets
- Business-to-business/executive interviewing
- Anthropology, cultural analysis and ethnography
- Semiotic analysis
- Branding and communications
- International research
- Corporate culture
Our Specialties and Methods
Every project is custom designed to meet your business and research needs. And we, as partners, conduct all aspects of projects from start to finish. We don't hand projects off to junior staff members.
Each of us works regularly in a broad range of areas — from the most complex to the most basic studies. Frequent topics include branding, concept development, anthropological target market explorations, segmentation, positioning and ad development/evaluation.
Methods include every kind of interaction — in all, depth and real interaction count:
- Small to full-sized groups, ethnographies, in-person and phone interviews
- Direct interviewing and projective techniques, homework assignments, diaries, observation, web-assisted interviews, and blogs
- Quick, high quality reports — including custom-edited video reports, as needed.
Most importantly, we're dedicated to developing well-thought-out, actionable, and relevant insights that will make a difference in your business. This is anything but easy, as you undoubtedly know. We do what it takes to do research well, and to get great insights.