We've been researching the newest technologies for 20 years. We're up to date with what's current and know a lot about what's yet to come. That means we've got the experience it'll take to understand your technology, to find and talk with your decision makers in their own language - and to sort out the issues you face.

Technology/Industrial Markets

We work in a very wide range of technology areas — including concept and product development, product/industrial design, market segmentation, positioning, packaging, sales and channel strategy, advertising development and testing. And of course, while the business-to-business portion of these markets is critical, we also work in the consumer end of the market, when appropriate.

We've developed a deep base of high-tech expertise over the years, including:

An understanding of how high-tech markets work and evolve, including sensitivity to who makes what kinds of decisions, and how they do so. This allows us to understand the current situation, and to anticipate how it'll evolve. We can also apply what we've learned across a range of industries to yours, as appropriate.
Substantive knowledge about a broad range of product technologies, and how they're used in the real world...from very simple to extremely complex, technical topics. This is likely to include not only your products, but those that are competitive, complementary and converging with yours. We can get up to speed in your technology very quickly — even if it's new to us.
Effective fieldwork resources — all over the world — including recruiters, moderators, and all of the other details that are crucial to successful research.

These skills are critical to conducting tech research effectively. We have them, and we're confident we provide superior quality and value in researching high-tech markets of all kinds.

We'll gladly provide references, project examples and ideas on study design, on request.