      Welcome to Practica Group, LLC, a qualitative market research consultancy. We are committed to offering you inspired, creative, thoughtful analyses — to find solutions to problems and to make the most of business opportunities. We do this work because we love it. |
What if we didn’t think of milk as cold, white and in a tall glass? Why isn’t a latte “milk”?
For: MilkPEP
In the U.S., Smart owners might also be pickup truck owners... There is inspiration in apparent contradiction.
For: Perich Advertising + Design, Smart USA
And just go ahead and laugh... Doing (not talking about doing) is what matters in New Zealand.
For: DraftFCB New Zealand
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