Rita Denny, PH. D.
Mike Donovan
Patricia Sunderland, PH. D.
Ed Bovich, PH. D.
Charley Scull
John Wendel

Welcome to Practica Group, LLC, a qualitative market research consultancy.

We are committed to offering you inspired, creative, thoughtful analyses — to find solutions to problems and to make the most of business opportunities.

We do this work because we love it.

The FIRST major reference work on anthropology in business, includes chapters by more than 60 authors. Edited and with Introductions by Practica’s Rita Denny and Patricia Sunderland. Publisher’s site
What if we didn't think of milk as cold, white and in a tall glass? Why isn’t a latte “milk”?
For: MilkPEP
In the U.S., Smart owners might also be pickup truck owners... There is inspiration in apparent contradiction.
For: Perich Advertising + Design, Smart USA
And just go ahead and laugh... Doing (not talking about doing) is what matters in New Zealand.
For: DraftFCB New Zealand

An essential guide written by partners Patricia Sunderland and Rita Denny.

Learn more.